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Privacy Policy

Information we collect

By ‘information,’ we mean personal information about you that we collect, use, share, store and transfer in physical and electronic form. This information can be grouped together in the following categories:

  • Identity and Contact Information includes first name, last name, email address, telephone number, delivery address, billing address or any other information you provide within your personal preferences through your profile builder or to staff within our stores
  • Financial Information includes bank account and payment card details
  • Transaction Information includes details about payments to and from you and other details of products and services you have purchased from us
  • Technical Information includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, language, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access the Site or any Application
  • Profile Information includes first name, last name, title, birthday, email address, telephone number, delivery address, billing address, password, purchase and order history, your favourite products, wish list, brand preferences, contact with the Customer Care Team, and any other information you provide within your personal preferences through your profile builder
  • Usage Information includes information about how you use the Site or any Application and our products and services
  • Marketing and Communications Information includes your preferences in receiving marketing from us and our third parties and your communication preferences
  • Contact History means keeping a record of what you have said to us, for example, over the phone, by live chat, through a web form, by email, on social media or otherwise
  • Social Information means information collected if you choose to link your social media accounts with us.

How we collect information about you

You may give us your information by filling in forms on the Site or any Application or in-store or by corresponding with us by post, phone, email, on social media or otherwise. This includes information you provide when you:

  • register for an account with us (whether online or in-store);
  • place an order;
  • receive a consultation or treatment; 
  • sign up to our newsletters;
  • register for any loyalty scheme that we offer from time to time;
  • request marketing to be sent to you;
  • contact our Customer Care Team;
  • enter a competition, promotion or survey; or
  • give us some feedback.

As you interact with the Site or any Application we may automatically collect Technical Information about your equipment, browsing actions and patterns. We collect this information by using cookies, server logs and other similar technologies. We may also receive Technical Information about you if you visit other websites employing our cookies. Please see our Cookie Policy for further information.

We may also receive information about you from various third parties such as: analytics providers, advertising networks, search information providers and payment service providers.

How we use your information

We use your information in the following ways:

Identity & Contact Information

  • to deliver your purchases to you
  • to provide beauty treatments and/or beauty advice
  • to send you service messages by email, SMS or otherwise, such as order updates
  • to create and manage your BeautiNowaccount
  • to provide customer care and support, and handle returns
  • for security and to check your identity
  • to provide you with marketing (where we have the right to do so – see marketing section below)
  • to show youBeautiNow adverts as your browse the web
  • to direct you to the right part of the website
  • to communicate with you

Financial Information

  • to take payment, and give refunds
  • for fraud prevention and detection

Transaction Information

  • to provide products you order to you
  • to provide customer care and support, and handle returns
  • to find out what you, and other customers, like

Technical & Usage Information

  • to improve our Site and any Application and set default options for you (such as language and currency)
  • to keep our Site safe and secure
  • to find out what you, and other customers, like

Profile Information

  • to find out what you, and other customers, like
  • to make suggestions and recommendations to you about goods or services that may be of interest to you
  • to manage your participation in any loyalty scheme
  • to complete brand specific consultations
  • to provide beauty treatments and/or beauty advice

Marketing and Communications Information

  • to send you information by email, SMS, post, other otherwise, about our products and services

Contact History

  • to provide customer care and support
  • to train our staff

Social Information

  • to enable you to log-in to our Site simply and easily without having to create a separate account
  • to enable you to share products and services if you choose to

Legal basis for processing

Our processing of your personal information is necessary:

  • for the performance of contracts to which you will be a party to and in order to take steps at your request prior to you entering into those contracts;
  • for the purposes of legitimate interests pursued by us; or
  • in order to comply with a legal obligation to which we are subject.

In relation to any processing of special categories of personal information such as information about your health, we will generally rely on obtaining specific consent from you at the time unless there is otherwise a legal requirement for us to process such information.

Legitimate interests

Where our processing is based on the legitimate interest grounds described above, those legitimate interests are: (i) collecting personal information to provide you with a smooth and efficient customer experience; (ii) running our business; (iii) to provide the products and services you have requested; (iv) to prevent fraud; and (v) for our own marketing, research and product development.

Data Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted. We use 256-bit SSL Software to encrypt your payment card information when you place an order on our secure server. For your added security all payment transactions are processed automatically by Adyen, and we are not party to your personal credit card or bank details. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

How long will we keep your information?

We will keep your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Service Team) for as long as is necessary to provide support-related reporting and trend analysis only.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms and Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Where we are permitted to send you direct marketing communications we may retain your contact information necessary for this purpose, (provided that you have consented to receiving them) for as long as you do not unsubscribe from receiving the same from us.

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